Economic impact of 2017 CPL in T&T was US$23.6 million

The economic impact of the Hero Caribbean Premier League (CPL) in Trinidad and Tobago last year, amounted to US$23.6 million dollars (TT$158.2 million).

This was announced by the Hero CPL Chief Operations Officer, Pete Russell.

The event in 2017 ran from August 4th to September 9th and T&T hosted five preliminary round matches at the Queen’s Park Oval, as well as the finals week which took place at the Brian Lara Cricket Academy in Tarouba.

International researchers, SMG Insight considered organiser spend, visitor spend and media value to derive economic impact.

In addition to that economic impact figure, the Hero CPL directly employed 830 local personnel in Trinidad & Tobago, filled 9,323 hotel rooms during the 2017 event and showed matches staged in the country to a cumulative TV audience of 37.6million.

The value of the picture postcard exposure and mentions of Trinidad & Tobago from this coverage was put at US$2,810,996.

The Hero CPL spent US$4,493,849 in Trinidad & Tobago during the 2017 event.

That represented a 171 percent increase from what was spent by the tournament in 2014 and an increase of 71 percent from the figure that Hero CPL spent in the country in 2016.

Speaking about the report from SMG Insight the Hero CPL Chief Operations Officer, Pete Russell said: “Trinidad & Tobago has always been a huge part of Hero CPL, and staging the finals week in the country this year [2017] saw a massive increase in our spend compared to 2016. We are very proud to be making such a positive impact on the Trinidad & Tobago economy and we are very grateful of the support we have got from the government and local population.”

The Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 197 million fans watched the 2017 season to make it one of the fastest growing leagues in world cricket.

Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Jamaica Tallawahs.

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