Movietowne's hosting of $10 movies in recognition of National Movie Day, yielded the business record sales of 24,383.
Movietowne, which has branches in Port-of-Spain, Chaguanas and Tobago, offered patrons the opportunity to see movies for just $10 on Monday, down from the normal price of $50.
It also offered a $10 special on burgers.
The company said in a newspaper ad that the fact that it came in the midst of recessionary talk, further demonstrated the power of attractive brands and sound promotions.
Movietowne says it will now make National Movie Day an annual event.
MovieTowne will open its fourth branch at Corinth, San Fernando next month.
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