L to R – Chaguanas Mayor Faaiq Mohammed, Barataria/San Juan MP Saddam Hosein, Indian High Commissioner Arun Kumar Sahu, Couva South MP Rudranath Indarsingh, CEO of Dabur Americas Zain Shabbir and Managing Director of Medi-Choice Medical Limited Dr Rajendra Kumar Navuru, look at samples of the range of Dabur products at the MGICC on Tuesday 15 March 2022. (Image by SHASTRI BOODAN)

Dabur, India’s leading manufacturer of Ayurvedic products, would be putting a significant amount of money into advertising the company’s range of products on the Trinidad and Tobago market.

The announcement was made by Zain Shabbir, CEO of Dabur Americas, at the launch of Dabur Ayush Products by Medi-Choice Medical and Diagnostic Limited, on Tuesday 15 March 2022. The launch took place at the Mahatma Gandhi Institute for Cultural Cooperation (MGICC) at Mt Hope.

Shabbir revealed that Dabur plans to use a blend of traditional and social media platforms in its campaign, and that the programme would also use local influencers to attract consumers.

“We will also customize our marketing for this market. We will make sure that our consumer base, your consumer base, all of our consumer base, they would understand it and relate to it,” he said.

Shabbir said Dabur will also work with retailers and pharmacies to create displays and engage in product sampling.

The Dabur Americas CEO also confirmed that T&T would be the platform from which Dabur plans to enter markets in Suriname, Guyana, Jamaica and the region.

Dabur India Ltd has an annual revenue of over US$1 billion and a market capitalization figure of over US$5 billion.

Managing Director of Medi-Choice Medical Limited, Dr Rajendra Kumar Navuru, said a large number of people are turning toward Ayurveda.

Dr Navuru said the scope for Ayurveda is a relatively new concept in Western countries. He noted Ayurveda can help persons with lifestyle diseases to preserve their health through treatment and changes that start from a young age. He said Ayurveda can also restore one’s health through lifestyle changes and treatment.

President of the Pharmacy Board of T&T, Andrew Rahaman, said his organization supports the use of well researched herbal medicine. Rahaman said there also is a growing demand in T&T for herbal medication.

Indian High Commissioner Arun Kumar Sahu said in the past two years, he has been speaking and writing about the Indian approach to illness and wellness.

“The COVID-19 pandemic has taught us that prevention is better than cure. There is no medicinal alternative to a healthy way of life and one of the essential ingredients of healthy living is to build a robust system of immunity by using traditional medicine and wellness products,” High Commissioner Sahu said.