The success of the local operators of the Chuck E. Cheese franchise, has encouraged the global family entertainment brand to expand into Guyana and Suriname.
In a release yesterday, the franchise announced intentions to drive international expansion and has successfully signed development agreements in three new countries across South America and in the Middle East.
“Investors and entrepreneurs continue to recognize Chuck E. Cheese as a high ROI opportunity within their local markets,” said Arun Barnes, COO & SVP of international development for CEC Entertainment in the release. “With a unique business model that is unmatched in the Family Entertainment Center (FEC) landscape, we are the brand that can have an immediate impact in almost any country around the globe, while providing a reliable cash flow for franchise partners who have a passion for family entertainment,” Barnes added.
The release stated, “One of the most effective avenues of growth is through existing franchisees who see success in their own regions, such as franchise partner Joanna Rostant of Yay! Entertainment in Trinidad & Tobago who has signed to expand the brand through sub franchising into Guyana and Suriname.”
The franchise confirmed the first site at Suriname is under construction and scheduled to open in the first half of 2022.
Rostant said, “We are thrilled to partner through a sub franchise arrangement with Sasja Lie Pauw Sam and his team at Blue Falcon N.V. to bring the joy of Chuck E. Cheese to families in Suriname. We note with confidence Suriname’s recent discovery of substantial volumes of hydrocarbons, and in keeping with the recent IMF forecasts, believe that Suriname will experience strong positive economic growth in the next couple of years. For these and other socio-economic reasons, we believe that the world’s leading family entertainment brand will be thoroughly enjoyed by children and families in Suriname.”
Barnes added, “It makes sense for Caribbean markets, and we are thrilled that Joanna’s strong operating model has positioned her company well to achieve and lead this exciting expansion. We look forward to her success in Suriname, and later in Guyana,”
The expansion into these market is part of the rapid ongoing international expansion of the brand already announced in new regions like Egypt, Morocco, Romania and Kuwait, and sets Chuck E. Cheese on track to have over 100 international locations by 2022.
In addition to the Caribbean, Chuck E. Cheese has also partnered with new franchise partners, Benchmark Hospitality Services, to expand new locations across Qatar throughout the next few years.
“Working with the CEC International team is a pleasure,” said Yanni Jouaneh, franchise owner and CEO of Benchmark Hospitality Services. “They have great systems and processes to support international franchising, and our business feasibility survey of the brand showcased a unique opportunity to bring in a highly profitable brand into Qatar’s exciting market landscape. There is no other brand that offers a great mix of games, food, entertainment and birthday parties. Qatari families with kids will soon experience the joy of Chuck E. Cheese nearer to their home.”