Sharon Farrell heads up the new executive of the Public Relations Association of Trinidad and Tobago (PRATT). (Image courtesy PRATT)

Sharon Farrell is the new president of the Public Relations Association of Trinidad and Tobago (PRATT), as the body elected a new Executive Committee for the term 2020/2022.

The new executive was elected at PRATT’s Annual General Meeting, which was held virtually on Thursday 5th November 2020.

The members of the new PRATT Executive Committee are:

PresidentMs. Sharon Farrell
Vice PresidentMs. Joanne Briggs
TreasurerMr. Dike Noel
SecretaryMrs. Rodelle Phillips-Simmons
Director, MembershipMs. Bibi Khan
Director, Digital CommunicationsMs. LaShaun Ramdin
Director, Professional Development(Currently vacant)
Director, Events/Conferences(Currently vacant)

Speaking after being elected president, Farrell said she is pleased to lead the new Executive and will do her part in ensuring PRATT provides continuous support to practitioners.

“I look forward to working alongside this stellar group of seasoned professionals to move forward the Association’s mission of advancing the practice; serving as a voice for professionals working in the field of PR and Communications; empowering our members through support, resources and education and offering much needed guidance and support to young professionals in the field,” she stated.

Farrell acknowledged the dynamic state of digital communications and said it will be an area of focus, especially as the Association—and by extension, the country—moves forward in a pandemic.

PRATT, represents PR practitioners in Trinidad and Tobago, was established in 1972 with the aim of elevating the standard of the PR practice locally, and providing support for professionals who share common goals and experiences.

The new Executive is comprised of seasoned professionals with vast experience and expertise in media relations, strategic communications, social media communications, event management, research and publication, crisis communications, media production and among other industry related specialties.