Adidas Cricket forced to apologise after tweeting this caricature of Dwayne Bravo

Date: 
Monday, April 11, 2016 - 20:00

A caricature of cricketer Dwayne Bravo that Adidas Cricket used to celebrate his record achievement in T20 cricket, has landed the sports company in some hot water with some Twitter followers and has forced the company to take the picture down.

Adidas Cricket posted the photo on its Twitter Account @adidascricket on Monday, to celebrate Bravo's 300 wickets in T20 cricket, which he achieved with the Gujarat Lions against Kings XI Punjab.

However, the way Bravo is depicted in the caricature is not sitting well with many followers.

The photo was retweeted several times with many objecting on the grounds that it was racist.

Nigel posted: "@adidascricket What's the deal with this ugly caricature of @DJBravo47? It's a stereotype of a long past era. Tasteless, tactless and crude."

Another Twitter user, Rhoda said, "@adidascricket It is offensive and racist. Take it down."

Chica added, "@adidascricket that caricature of Dwayne Bravo is very disrespectful. That's how you see us all w/big teeth & nose? Disrespectful."

A comment from Tenille said, "I was notified of that caricature last evening. I cannot even begin to express my level of disappointment in the @adidascricket team."

Adidas responded by taking the post down and apologised in a follow-up post that said, "We see Bravo’s caricature has upset many. Apologies to those whose sentiments got hurt, this wasn’t intended. He's our Champion.—#teamadidas".

Bravo commented on the post just before 10 o'clock this morning, saying, "Fans, thank you for bringing @adidascricket's post to my attention. I will be responding soon."

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