One week after it was launched, the 'Be Caribbean Strong' initiative has raised over $630,000.
The Carib Brewery initiative is hoping to raise $1 million for relief efforts for the hurricane-ravaged Caribbean islands.
In a statement today, the company says, "We’re almost at a million. Together, we can do this! Please continue to support this hurricane relief cause by sharing this post and using the hashtag #becaribbeanstrong."
The Carib Brewery will donate $5 for every post shared on Facebook and Instagram using the hashtag #becaribbeanstrong!
The campaign runs from September 21st to October 31st.