Values, Attitudes and Behaviours logo winner Aqil Jeffers poses with Ministry of Social Development and Family Services Minister Donna Cox as they display his winning submission.

The Ministry of Social Development and Family Services (MSDFS) has unveiled the first logo for its campaign on Values, Attitudes and Behaviours (VABs).

The internal logo competition, which garnered numerous submissions, was won by Aqil Jeffers.

Jeffers, who is from the ministry’s HIV Coordinating Unit, not only presented an attractive and meaningful logo but a winning rationale. Josiah Joseph, also from the HIV Unit, was second while Geneve Phillip-Durham, manager at the ministry’s National Enrichment Centre, was third.

In keeping with patriotism and sense of national pride ahead of Republic Day, participants were asked to design a logo which spoke to how a positive value system could impact on the attitudes and behaviours of all citizens; contributing to better work ethics, higher productivity and contribution to social and national development. Participants were judged on creativity, visual appeal, compliance to concept, justification and ease of reproduction.

In July, the ministry signed a partnership with consultants at Ernst and Young to proceed with phase one of the National Social Mitigation Plan which aims to cushion the effects of the downturn of the economy on vulnerable groups.

The VABs campaign forms a vital part of this plan, with one of its long term objectives being a promotion of the return to positive morals and values with a view to encouraging the embracing of T&T’s national watchwords of discipline, tolerance and production.

The ministry launched the internal campaign to propel its staff into a transformed culture where the values are lived out of their actions, work ethic, respect for each other and their response to internal and external clients and customers. The next phase will be the roll-out of a national campaign.

In brief remarks, Minister Donna Cox reiterated that the VABs campaign will play a significant role in the transformation of their workplace as well as society. She encouraged staff to buy into values and behaviours that would help the ministry live out its mission of positively transforming lives through the delivery of quality social services.