Calypsonian Ziva Baksh, right, gets help from her mother Rosemary Mitchell to collect her hamper from TUCO general secretary Shirlane Hendrickson during TUCO’s hamper distribution at the Queen’s Park Savannah, Port-of-Spain, on Saturday. Looking on is Kaseem Baksh.

Charles Kong Soo

Trinbago Unified Calypsonians’ Organization (TUCO) chairman Ainsley King is inviting members of corporate T&T to follow National Flour Mills’ lead in supporting the creative and talented people involved in local culture.

He was speaking at a hamper distribution function to young calypsonians at the VIP Room, Grand Stand, Queen’s Park Savannah, Port-of-Spain, on Saturday. NFM sponsored hampers for young calypsonians from TUCO’s East, North, South Central and Tobago zones.

“NFM has recognised the value of our young calypsonians. In moving forward, it’s very important to value your members, the very young, old, everybody,” King, who is also the Copyright Organization of T&T (COTT) vice-president, said.

“We’re hoping that this will serve as an invitation to other corporate entities in T&T to follow suit. The artform plays a very major role in just about every facet in society, because we keep the company of people, educate and motivate people in our songs.

“That is how valuable and powerful we are; recording is a form of immortality. We’re making a very positive contribution to the country as a whole.”

He urged and invited corporate T&T to assist them in their drive to make their pioneers, the people involved in the artform, as comfortable as they can be and encouraged this kind of relationship.

NFM communications officer Lisa Cudjoe said the company graciously took the opportunity to reach out to TUCO because they were cognizant of some of the hardships brought to bear within their communities as a result of the COVID-19 pandemic. She said NFM had endorsed many cultural organisations and events over the years and supported the involvement of youth in the nation’s cultural offerings.

Addressing TUCO, Cudjoe urged them to continue striving to provide a space for young persons to hone their creative skills. She also told parents to continue supporting their children in the development of their talents and wished the young promising calypsonians in the audience the best in their future endeavours.